Telecom operator Idea Cellular launched a new Android-powered dual-sim smartphone Aurus 4 priced at Rs 8,999.
The
latest addition in Idea's Aurus series of 3G smartphones, the Aurus 4
features 4.5-inch display, 1.3 GHz dual-core processor running on
Android Jelly Bean, 1800 mah battery and 5MP primary camera with video
calling facility, Idea Cellular said in a statement.
"The young
and savvy youth of India has a huge appetite for content on mobile, but
is deterred due to highly priced smartphones in India. Idea is bridging
this gap by offering 3G smartphones packed with high-end features at
relatively low price," Idea Cellular chief marketing officer Sashi
Shankar said.
Recently, Idea had launched its five-inch
smartphone 'Ultra'. The company has previously sold over six lakh
devices from a dozen models in the 3.5-inch, four-inch and 4.5-inch
categories in the Indian market.
Idea Cellular will retail the
new handset through its own retail and service outlets across major 3G
markets -- Gujarat, Maharashtra & Goa, Andhra Pradesh, Madhya
Pradesh & Chhattisgarh, Kerala, UP West & East, Haryana, J&K
and HP.
Idea Cellular has more than 128 million subscribers in the country.
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